Nine titles from Asia are included in the top 100 shows watched on Netflix in the first half of this year, the platform’s new “What We Watched” engagement report shows.
Seven of the nine titles were from Korea, with one each from Japan and India.
Together, the nine attracted just over 2.1 billion viewing hours (15% share) of the total 13.9 billion hours spent on the top 100 shows.
The top three Asian titles from January to the end of June were all Korean dramas, led by “Queen of Tears” at #14 with 682.6 million hours viewed/29.2 million views, “Parasyte: The Grey” at #20 with 126.8 million hours viewed/25.4 million views; and Korean romcom “My Demon” at #46 with 311,200,000 hours viewed/17,700,000 views.
Those were the only three Asian shows in the top 50 of the 6,800+ titles listed.
The other six from Asia on the top 100 included Japanese action thriller, “House of Ninjas” at #56 (112.9 million hours viewed/15.9 million views) and the only Indian title on the top 100 – “Heeramandi: The Diamond Bazaar”– at #67 with 108 million hours viewed/14.8 million views.
In the first half of 2024, Netflix titles were watched for more than 94 billion hours.
Four of the 10 biggest shows were from the U.K. – “Fool Me Once” (108 million hours), “Baby Reindeer” (88 million hours), “The Gentlemen” (76 million hours) and "One Day" (39 million hours).
Non-English stories – led by Spain’s “Society of the Snow” with 104 million hours – made up nearly a third of all viewing.