NEWS
60% of Netflix subs watch K-content; streamer talks about global take up as “Doona!” kicks off
12 December 2022
More than 60% of Netflix subscribers around the world watched Korean content on the platform this year, Netflix said today (12 Dec) during the announcement that "Crash Landing on You" director, Lee Jung-hyo, is attached to new series, "Doona!", along with former K-pop star Bae Suzy and Yang Se-jong.
Bae Suzy ("Start-Up") stars as Doona in the Naver/webtoon-based romance about a K-Popstar and an ordinary college student, played by Yang Se-jong ("Saimdang", "Memoir of Colors").
Netflix, which is coming to the end of its first full year of reporting viewing hours for top 10 series around the world, said that in the past year, Korean content had made it onto the weekly top 10 in more than 90 countries.
Netflix’s three most popular non-English shows ever are from Korea: "Squid Game", "All of Us Are Dead" and "Extraordinary Attorney Woo".
Although "Extraordinary Attorney Woo" trailed "Squid Game" in the number of viewing hours, both spent 20 weeks on Netflix’s global top 10 non-English TV list this year.
"Extraordinary Attorney Woo" was viewed for 657 million hours (4 July-20 Nov 2022), against "Squid Game’s" almost 2.3 billion hours (13 Sept 2021-19 June 2022). "All of Us Are Dead" attracted just under 660 million hours in half the time (24 Jan-10 April 2022).
Today’s details come in the midst of runaway success of Korean series of the moment, "Reborn Rich", which stars Descendants of the Sun alum, Song Joong-ki.
Netflix has non-exclusive Korean rights to "Reborn Rich", which airs on JTBC, TVing and Viki. Asian streamer Viu bought global rights to the series, excluding Korea and China.
The series 11th episode, aired on 11 December hit a record 21.137% nationwide audience share on JTBC in Korea (Source: Nielsen Korea).
Another three Korean titles are on their way to Netflix before the year ends.
The season two return of dating reality show, "Singles Inferno", debuts tomorrow (13 Dec), followed by drama "The Fabulous" on 23 December, and revenge thrille...
More than 60% of Netflix subscribers around the world watched Korean content on the platform this year, Netflix said today (12 Dec) during the announcement that "Crash Landing on You" director, Lee Jung-hyo, is attached to new series, "Doona!", along with former K-pop star Bae Suzy and Yang Se-jong.
Bae Suzy ("Start-Up") stars as Doona in the Naver/webtoon-based romance about a K-Popstar and an ordinary college student, played by Yang Se-jong ("Saimdang", "Memoir of Colors").
Netflix, which is coming to the end of its first full year of reporting viewing hours for top 10 series around the world, said that in the past year, Korean content had made it onto the weekly top 10 in more than 90 countries.
Netflix’s three most popular non-English shows ever are from Korea: "Squid Game", "All of Us Are Dead" and "Extraordinary Attorney Woo".
Although "Extraordinary Attorney Woo" trailed "Squid Game" in the number of viewing hours, both spent 20 weeks on Netflix’s global top 10 non-English TV list this year.
"Extraordinary Attorney Woo" was viewed for 657 million hours (4 July-20 Nov 2022), against "Squid Game’s" almost 2.3 billion hours (13 Sept 2021-19 June 2022). "All of Us Are Dead" attracted just under 660 million hours in half the time (24 Jan-10 April 2022).
Today’s details come in the midst of runaway success of Korean series of the moment, "Reborn Rich", which stars Descendants of the Sun alum, Song Joong-ki.
Netflix has non-exclusive Korean rights to "Reborn Rich", which airs on JTBC, TVing and Viki. Asian streamer Viu bought global rights to the series, excluding Korea and China.
The series 11th episode, aired on 11 December hit a record 21.137% nationwide audience share on JTBC in Korea (Source: Nielsen Korea).
Another three Korean titles are on their way to Netflix before the year ends.
The season two return of dating reality show, "Singles Inferno", debuts tomorrow (13 Dec), followed by drama "The Fabulous" on 23 December, and revenge thriller "The Glory", starring Song Hye-kyo, on 30 December.
"Doona!" is written by Jang Yu-ha and produced by Studio Dragon, Showrunners and Studio N.
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