NEWS
25 Asia markets, 80 buyers expected at MIP London; China, Japan and Korea lead Asia presence at inaugural event
21 February 2025
Content execs from 25 Asian countries are heading to London for the inaugural MIP London event, which opens on Sunday (23 Feb).
Speaking to ContentAsia ahead of the five-day show, MIP London and MIPCOM Cannes director, Lucy Smith, said the Asian presence in London for the week was significant, with 80 buyers from across the region registered to attend.
China shows up with a country pavilion, and government agencies from Japan and Korea are also supporting the new market and conference programme.
Asian countries represented include Bangladesh, Hong Kong, Indonesia, India, Japan, Malaysia, Mongolia, Philippines, Singapore, Korea, Taiwan, Thailand and Vietnam.
Japanese broadcasters, including Nippon TV, public broadcaster NHK and TBS, are led by MIC and BEAJ (Broadcast Programme Export Association of Japan).
Driven by government agency KOCCA, the 25+ companies from Korea participating include A Story, CJ ENM, Imaginus, KBS, LGU+, Netopia, Something Special and SBS.
ContentAsia’s editorial director, Janine Stein, is moderating “The Japan Effect: Rising Global Influence” session, with Empire of Arkadia founder Fotini Paraskakis, NHK senior producer Shin Yasuda, The Seven’s Fumi Nishibashi and ABC’s Nami Komo.
Smith said the programme reflected “the strong international appetite for Asian content currently with showcases from KOCCA, TV Asahi, and Yomiuri TV, a Fresh TV session on Japan supported by MIC and BEAJ and a special session focusing on international partnerships with China on productions”.
“We are focused on delivering new opportunities and connections globally for everyone attending from the Asian creative sector across the week, and hugely appreciative of their support for this first MIP London,” she said.
Registrations for MIP London hit 2,000 in mid-February, organisers RX France said during the announcement of the international finalists for the MIPFORMATS Pitch 2025 with FOX Entertainment Global.
Asian finalists in the unscripted pitch are "Minus Life", a fac...
Content execs from 25 Asian countries are heading to London for the inaugural MIP London event, which opens on Sunday (23 Feb).
Speaking to ContentAsia ahead of the five-day show, MIP London and MIPCOM Cannes director, Lucy Smith, said the Asian presence in London for the week was significant, with 80 buyers from across the region registered to attend.
China shows up with a country pavilion, and government agencies from Japan and Korea are also supporting the new market and conference programme.
Asian countries represented include Bangladesh, Hong Kong, Indonesia, India, Japan, Malaysia, Mongolia, Philippines, Singapore, Korea, Taiwan, Thailand and Vietnam.
Japanese broadcasters, including Nippon TV, public broadcaster NHK and TBS, are led by MIC and BEAJ (Broadcast Programme Export Association of Japan).
Driven by government agency KOCCA, the 25+ companies from Korea participating include A Story, CJ ENM, Imaginus, KBS, LGU+, Netopia, Something Special and SBS.
ContentAsia’s editorial director, Janine Stein, is moderating “The Japan Effect: Rising Global Influence” session, with Empire of Arkadia founder Fotini Paraskakis, NHK senior producer Shin Yasuda, The Seven’s Fumi Nishibashi and ABC’s Nami Komo.
Smith said the programme reflected “the strong international appetite for Asian content currently with showcases from KOCCA, TV Asahi, and Yomiuri TV, a Fresh TV session on Japan supported by MIC and BEAJ and a special session focusing on international partnerships with China on productions”.
“We are focused on delivering new opportunities and connections globally for everyone attending from the Asian creative sector across the week, and hugely appreciative of their support for this first MIP London,” she said.
Registrations for MIP London hit 2,000 in mid-February, organisers RX France said during the announcement of the international finalists for the MIPFORMATS Pitch 2025 with FOX Entertainment Global.
Asian finalists in the unscripted pitch are "Minus Life", a factual entertainment format created by Korea’s Studio CR Inc; and "Save Your Cash", a physical challenge game created by the Philippines’ ABS-CBN Studios.
MIP London runs from 23-27 February 2025.
Previous
Next
