28 companies from mainland China and another six from Hong Kong are among the approx 130 Asian companies that have signed up for this year's Mip TV, which opens in Cannes on 17 April, organisers RX have said. This year is China’s first presence at Mip TV since before the pandemic.

As of 30 March, Asian delegates at the 60th edition of the event also include 20 companies from India, 19 from Japan, six from Singapore, four from Thailand, three each from Taiwan and Vietnam, two each from Malaysia and the Philippines, and one each from Mongolia and Pakistan. 

Korea leads Asia’s presence by far, with 34 companies signed up so far.

With about three weeks until opening day, RX said overall attendee growth was forecast to be 20% up on last year.
More than 6,000 entertainment execs, including 1,600 buyers, are expected to be at the three-day event, which includes Mipdoc, Mipformats, Mipdrama and a focus on kids and FAST channels. 

About 530 exhibiting companies from over 80 countries have registered so far, RX said.