Ella Kartika, MNC Studios International's president director, is ContentAsia's Woman to Watch for today because... she has, among other things in Indonesia's exuberant video entertainment environment, great new game in the addition of the PT Esports Star Indonesia (ESI) unit, which underpins the listed company's ambitions to carve out a share of Indonesia's burgeoning games space; the country is forecast to have 59.8 million mobile game users by the end of this year.

The new unit will drive all things games-related, including talent search programmes for MNC's powerful free-to-air stations and OTT platforms. Plus there is the Feb stock split/capital increase and other fund-raising initiatives designed to ride soaring demand for content, and especially original and animated content. "We see an opportunity to capitalise on this demand by increasing the amount of production," she says.

MNC operates four national free-to-air stations, with a combined audience share of 50% so far this year (equal to more than 135 million viewers daily), and an adspend share of 45% for the first nine months of last year. The company also produces 23,000 hours a year of long-, mid- and short-form programming, including 5,000 hours of mass-market drama production.

Kartika, who has worked for MNC companies in various capacities since 2008, says she is motivated by the possibility of gender equality and balanced representation in the video production industry.

"The video production industry generally involves more men than women," she says, adding: "It motivates me to inspire all women that we can work in this industry as good as men".

Here's what else she said in answer to the other two questions we've asked women across Asia's content industry for our latest series:

What would you like people to say about you when you are not in the room?

"When I am not in the room, I would like people to say that I care about people and would like to help people in need."

Are you now where you thought you would be when you were 20?

"Yes, I love what I’m doing right know and I’m grateful for my job."

💥 ContentAsia's Women to Watch 2021 series asks women from across Asia's content industry to talk about what motivates them, what they would like people to say or think about them when they’re not in the room, & whether they are now where they thought they would be when they were 20.