6 October 2014: Asia’s mantra of the moment is ‘local, local and more local’. What is the rest of the world doing with that trend? What they’ve always done - talking global. And, if the truth be told, doing exactly what many rights holders in Asia are increasingly trying to do themselves: be big and bold and everywhere.“We are a completely global business in three areas – production, distribution and channels,” says Sony Pictures Television president, Steve Mosko, who is delivering a Mipcom Mastermind keynote in Cannes on 13 October.Among other issues such as the golden age of television, the impact of digital technologies, new platforms and piracy, Mosko will talk about “how being global in those three areas is essential for the success of our company”.“Everything we do we are taking global,” Mosko says, pointing to series such as The Black List. Season two of the series, starring James Spader as the world’s most-wanted criminal and Megan Boone as a rookie FBI agent, premiered on Sony Pictures Television Networks Asia’s AXN (10pm, Tuesdays) on the same day as in the U.S. AXN’s latest schedules also include day-and-date telecasts of The Voice season seven and The Amazing Race season 25.Mosko says the global angle kicks in from day one, including casting from as many territories as possible.“We are trying to be ahead of the curve,” Mosko adds. “When we did The Blacklist, that was a unique drama for television... we weren’t chasing anything. We were being original”.His pick of current trends include high-quality, big-name drama.“There’s always going to be a business for that,” he says, adding that the rise of alternative platforms has opened up new distributionopportunities.“A few years ago, in a lot of territories, there were concerns that some of the deals involved going back to the same people because there weren’t any other options. Now there are all these platforms and ... if you make really good shows there is an insatiable desire to get this kind of content,” Mosko says.Regional formats are another great opportunity, he adds, speaking only days after AXN confirmed the commission of the first Asia’s Got Talent with FremantleMedia Asia. The series will be the biggest and possibly the most expensive format ever made in Asia.Mosko says local production is key in Asia, raising expectations of more activity on the ground in the region. Details? Not yet.ContentAsia Issue Four