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What's going on in… branding/rebranding
03 September 2014
3 September 2014: Asia's regional pay-TV landscape has been makeover central recently. Here's the wrap…Asia’s pay-TV industry has been make-over central recently. Fox Sports went boom on 15 August, moving even further away from its ESPN Star Sports joint-venture legacy and shoring up its defences against whatever ESPN attempts to do in Asia after the post-split blackout period ends. The three repositioned sports brands are Fox Sports, Fox Sports 2 and Fox Sports 3. The region’s sports action came two weeks after Discovery’s factual play, launching new brand Eve (factual for women) as part of a rebirth the regional network says is its most significant portfolio renewal in more than a decade. Discovery Home and Health and Turbo were jettisoned, making way for new brands – Dmax and ID. Dmax replaced Turbo. ID has launched in India and will roll out across the rest of the region at some point. TLC was made over, with a broader programming remit including reality and bridal. MGM is being put out of its misery in Asia, to be replaced by an AMC-branded channel that’s making big promises. The team at NBCUniversal has unveiled a goodie bag of new stuff, following a new look for Diva earlier this year. One of the bigger changes is the first branded Telemundo telenovela block stripped across Diva’s weekday afternoons. Out of Hong Kong, WarnerTV has been swallowed up by Turner, which looks like it has enough on its plate with the new MBC Korea service and seems to be leaving the former HBO Asia-managed channel well enough alone for now. Coming up soon is A+E Networks Asia’s shift from Bio to FYI, and, in 2015, an all new DW Asia out of Germany. No word yet on what Turner is doing with the unloved truTV. Something? Anything? As for the truly dead... RIP Big RTL Thrill.Issue Three 2014