Telcos and streaming services are new best friends in Asia, marrying fat pipes, abundant broadband capacity and billing relationships with thousands of hours of content.

The deals being signed are sweet, with, among other incentives, free subscriptions with higher-end broadband plans and no-cost data.

In the last six weeks alone, PCCW Media-owned Vuclip has partnered with Malaysian telco U Mobile to integrate OTT platform Viu into U Mobile’s Video-Onz service.

Malaysia-based Southeast Asian streamer iflix has tied up with Indonesian telco Indosat’s Ooredoo.

In its first Asia distribution deal, kids’ streamer Hopster had tied up with Malaysian telco Maxis to offer the SVOD service to Maxis’ 11 million subs.

Hong Kong’s Hutchison has introduced digital media streaming player Chromecast in addition to TVB’s myTV Super app.

Thousands of hours of on-demand content is being pushed down broadband pipes.

Linear channels are being picked up too for OTT platforms as the next distribution generation unfolds.

ContentAsia’s Totally OTT report, a who’s who of major general entertainment streaming platforms in Asia right now, is presented against this backdrop.

Five markets – China, Hong Kong, Malaysia, Philippines and Singapore – are presented here along with a comparison of regional services such as iflix, Viu and Netflix.

The full report, including India and Indonesia, is atwww.contentasia.tv/totallyOTTJune2016

Published on ContentAsia's Issue Two 2016 distributed on 27 May 2016