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Schedule analysis: Nat Geo People
01 April 2015
1 April 2015: Nat Geo People in Asia has a powerful food-first agenda, with a few big characters doing other things, some travel, a smattering of home design, and a little bit of history. The big local show on Nat Geo People is Cesar To the Rescue Asia, which is part of FIC's original/exclusive slate for Asia. The four-episode series, starring dog whisperer Cesar Milan, aired on National Geographic Channel in October last year. About 70% of Nat Geo People's prime-time schedules for the second weeks of March and April were food related. Lifestyle and travel programming were a distant second with no more than a single travel slot a day two or three times a week and on weekends. Food titles are mostly international, with shows such as My Sri Lanka With Peter: Kuruvita, Lee Chan's World Food Tour: Malaysia/Vietnam and Eat Street S5: Seoul Food flying the flag for Asian info. The line-up is, in reality, as varied by title and geography as Nat Geo People head Sun Young Moon promises. The randomly selected week in April shows about 20 different titles across prime time from 7pm to midnight, covering everywhere from South Africa and the U.S., to Zambia, Malaysia, Plymouth and India. "Our priority is to have viewers celebrating the amazing moments in life together with our inspiring hosts and characters," says Moon, Fox International Channel's vice president of programming/channel head of National Geographic Channel Asia, Star World Asia and Channel [V] International. Eat Street, which tracks down the best curbside eats across North America, was Nat Geo People's top-rated series in 2014 (Source: Kantar Media, Singapore, all C&S, F19-39). Season four aired at 7.55pm (HK/Singapore) on Mondays, followed by season five at the same time on Wednesdays. The nine priority shows for 2015 include Carnival Eats, Lee Chan's World Food Tour, the first season of Charlie Luxton's Hom...
1 April 2015: Nat Geo People in Asia has a powerful food-first agenda, with a few big characters doing other things, some travel, a smattering of home design, and a little bit of history. The big local show on Nat Geo People is Cesar To the Rescue Asia, which is part of FIC's original/exclusive slate for Asia. The four-episode series, starring dog whisperer Cesar Milan, aired on National Geographic Channel in October last year. About 70% of Nat Geo People's prime-time schedules for the second weeks of March and April were food related. Lifestyle and travel programming were a distant second with no more than a single travel slot a day two or three times a week and on weekends. Food titles are mostly international, with shows such as My Sri Lanka With Peter: Kuruvita, Lee Chan's World Food Tour: Malaysia/Vietnam and Eat Street S5: Seoul Food flying the flag for Asian info. The line-up is, in reality, as varied by title and geography as Nat Geo People head Sun Young Moon promises. The randomly selected week in April shows about 20 different titles across prime time from 7pm to midnight, covering everywhere from South Africa and the U.S., to Zambia, Malaysia, Plymouth and India. "Our priority is to have viewers celebrating the amazing moments in life together with our inspiring hosts and characters," says Moon, Fox International Channel's vice president of programming/channel head of National Geographic Channel Asia, Star World Asia and Channel [V] International. Eat Street, which tracks down the best curbside eats across North America, was Nat Geo People's top-rated series in 2014 (Source: Kantar Media, Singapore, all C&S, F19-39). Season four aired at 7.55pm (HK/Singapore) on Mondays, followed by season five at the same time on Wednesdays. The nine priority shows for 2015 include Carnival Eats, Lee Chan's World Food Tour, the first season of Charlie Luxton's Homes by the Sea and Baking Good, Baking Bad.ContentAsia Factual 2015