13 June 2014: Smartphones and tablet computers are increasingly in use by Asia Pacific pay-TV operators deploying TV everywhere (TVE) services for secondary screen viewing. As of May 2014, SNL Kagan's survey of key pay-TV providers in the region indicates 19 operators from 12 markets had launched multi-screen TVE services, with India's Bharti Airtel emerging as a new entrant since the end of 2013.All 19 operators have leveraged smartphone apps for TVE video distribution, an increase from 80% in 2013, while 89% have launched video apps on tablets, rising from 87% in 2013. By contrast, TVE adoption rates for smart TVs, game consoles and PC/Mac computers have slightly declined.In terms of content line-up, many pay-TV providers have launched linear streaming channels or increased the number of linear channels available as part of their TVE offerings. All the TVE operators also provide on-demand video libraries with VOD, PPV and catch-up TV content.While authentication with pay TV accounts remains the most common means for accessing TVE services, usually at no additional cost, operators are also exploring diversified business models with pay options, SNL Kagan says. For instance, Australian DTH satellite incumbent, Foxtel, has launched a variety of stand-alone pay-TV packages dedicated to Microsoft Xbox, Samsung Smart TV and Telstra T-Box platforms as low-cost multichannel subscription alternatives. TVE services from Malaysia's Astro and the Philippines' Cignal TV can be accessed by both subscribers and non-subscribers, but at different costs and with different content line-ups. Thailand's TrueVisions only offers TVE to customers with premium subscription packages, and charges a fee after free trials expire.