What is Genflix? Genflix is an OTT extension of DTH satellite pay-TV service Orange TV, offering live linear TV channels and VOD content. Geo-blocked for Indonesia, Genflix is accessible via apps on Android-/iOS-based smartphones and a website on internet connected devices (best viewed on Google Chrome).

The name “Genflix (Generation Flix) represents the new lifestyle of the digital generation, who seeks one stop entertainment available instantly at their finger tips.”

Launch In September 2013. Commercial re-launch in June 2015, with an update (version 1.5) introduced in July 2015

Operated by PT Festival Citra Lestari, a subsidiary of PT Mega Media Indonesia Group, which also owns and operates DTH satellite pay-TV platform Orange TV

Who’s who Greeny Dewayanti, director; Harianto Tan, head of IT; Artine Utomo, chief content officer; Andreina Lusia, senior content manager

Head count “We are a small operation team specialising in both native mobile and digital web app formats.”

Offering Key offering is sports (powered by Orange TV), which includes the English Premier League (2013-2016), Serie A Italy (2013-2016), Spanish league Copa Del Rey and French Ligue 1 (2013-2016), via linear channels BeIN1, 2 and 3. Genflix also carries more than 1,000 VOD local/international movies and TV series. July titles include local movies Tania, Gending Sriwijaya, Taman Lawang; international movies Pee Mak (Thailand), Kollegiet (Denmark), Araf (Turkey), Deadly Hitch (France), Ditto (Korea); and TV series drama ATM2 (Thailand), MMA Road Fighting Championship (South Korea), drama Autumn’s Concerto (Taiwan), MMA Bellator Fighting Championship (U.S.), educational children’s series World Ahoy.

Price/rates US$2 a month for unlimited content

Wishlist “We will add some features to enhance user friendly experience and of course some hottest local content.”

Will you consider game shows, competition, lifestyle, cooking... “There’s a possibility to provide that kind of programming but it will depend on demand and choices... content strategy may change in future but currently sports remain as our entry point.”

How much of the offering is also on Orange TV? “We have different content from Orange TV since we are aiming different target markets.”

What kind of windows are you working with? “We aim for the shortest possible theatrical window.”

Will you be producing your own-branded OTT/online content? “Yes, this would be feasible in future. We want to focus on better understanding our consumers’ behaviours and preferences before we embark on the original content strategy.”

Target demo Indonesian youth who want to consume premium content on the go. Genflix is available to everyone in Indonesia, including non-Orange TV subscribers and is accessible on all networks (Wifi, 3G, 4G from any operators) in Indonesia.

No. of subscribers “It is still early to discuss numbers since we just relaunched in June 2015, but so far we have generated about 100,000 registered users.”

Social media “Genflix itself is a digital service for digital-savvy users, so our presence on Facebook, Twitter, Instagram and others is imminent. We generally post trailers, schedule reminders (of live matches), promos, quizzes and more.”

Challenge “OTT is still new in Indonesia but we are embracing 4G and seeing a tremendous growth in smartphone usage and adoption here.”

Priority “Market penetration on both small and big screen users.”

The best thing that has happened to the OTT industry in Indonesia this year is... “The emergence of new OTT players as well as the roll outs of 4G and FTTH (Fibre To The Home) network infrastructures that contribute to a bigger and better ecosystem here.”