FEATURES
JET propelled
08 October 2021
Fuji Television Network has launched a content e-commerce platform to smooth Japanese rights holders path to international expansion. The Japan Entertainment TV programmes market (JET) changes the sales game, Fuji TV says.
Japanese broadcasters have opened new windows on their international business, leveraging digital tech to simplify processes, expand their footprint and drive new sales conversations.
Leading the programme sales initiative is Japan Entertainment TV programmes market (JET), a new e-commerce platform launched by Japanese commercial broadcaster Fuji Television Network, Inc. (Fuji TV) in May this year as part of its digital transformation initiative.
Currently offering only Fuji TV content, the platform hopes to bring other Japanese rights holders, including TV stations, animation companies and production company in the near future.
The e-commerce initiative is all part of a reworked approach to the end-to-end sales process, following global streaming trends that open content pathways into previously uncharted territory.
“We wanted to create a new sales system that would allow buyers from all over the world to freely access and purchase our programmes, just as people can easily check and purchase products on Amazon,” says Yasuyuki Azuma, Fuji Television Network, Inc’s Head of International Business Division, Overseas Business.
“With the promotion of DX in our overseas business, we would like to connect more and more with these new customers and aim for a bigger business together with the TV stations and streaming platforms we have been doing business with in the world. We would also like to use JET to send out our contents to the world simultaneously on a daily basis, and to spread Japanese content to more and more people around the world,” Azuma says.
The new system replaces the entrenched manual/analogue process, and Fuji is promising that registered buyers from anywhere in the world “can easily purchase programmes as if they were previewing and buying products on other e-commerce sites”, along with keyword search, programme viewing, and issuing invoices. The platform...
Fuji Television Network has launched a content e-commerce platform to smooth Japanese rights holders path to international expansion. The Japan Entertainment TV programmes market (JET) changes the sales game, Fuji TV says.
Japanese broadcasters have opened new windows on their international business, leveraging digital tech to simplify processes, expand their footprint and drive new sales conversations.
Leading the programme sales initiative is Japan Entertainment TV programmes market (JET), a new e-commerce platform launched by Japanese commercial broadcaster Fuji Television Network, Inc. (Fuji TV) in May this year as part of its digital transformation initiative.
Currently offering only Fuji TV content, the platform hopes to bring other Japanese rights holders, including TV stations, animation companies and production company in the near future.
The e-commerce initiative is all part of a reworked approach to the end-to-end sales process, following global streaming trends that open content pathways into previously uncharted territory.
“We wanted to create a new sales system that would allow buyers from all over the world to freely access and purchase our programmes, just as people can easily check and purchase products on Amazon,” says Yasuyuki Azuma, Fuji Television Network, Inc’s Head of International Business Division, Overseas Business.
“With the promotion of DX in our overseas business, we would like to connect more and more with these new customers and aim for a bigger business together with the TV stations and streaming platforms we have been doing business with in the world. We would also like to use JET to send out our contents to the world simultaneously on a daily basis, and to spread Japanese content to more and more people around the world,” Azuma says.
The new system replaces the entrenched manual/analogue process, and Fuji is promising that registered buyers from anywhere in the world “can easily purchase programmes as if they were previewing and buying products on other e-commerce sites”, along with keyword search, programme viewing, and issuing invoices. The platform is available in English, simplified Chinese and Japanese.
JET currently hosts more than 100 drama titles and about 70 non-scripted formats titles and is adding classic titles as well as new shows.
The line up includes the latest Fuji TV drama series, such as Asagao – Forensic Doctor and Daughter of Lupin,” as well as Kyoj, The Confidence Man JP, Tokyo Love Story, Long Vacation and The Great White Tower, which has been remade overseas.
Fuji TV plans to operate JET as a comprehensive business platform for visual content.
The 62-year-old company says it hopes “to further boost the domestic content industry and help Japanese rights holders to go global as one”.
Published in ContentAsia October 2021 Magazine | Brought to you by Fuji TV
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