Season 15 of U.K. reality show I’m A Celebrity…Get Me Out Of Here! returns to Asia on Tuesday, 17 November, first and exclusive on ITV Choice within 48 hours of the U.K. broadcast.

The show’s minimised broadcasting window is part of ITV’s ongoing express windowing strategy in Asia, an initiative U.K. ITV channel director Nic van Zwanenberg has called ITV’s Asia priority for this year.

This kicked off in June 2015 with U.K. dramas Coronation Street and Emmerdale, both which aired in Asia within 24 hours of the U.K. (ContentAsia, 15 June 2015).

The new season of I’m A Celebrity…Get Me Out Of Here!, hosted by Ant and Dec, will run through Tuesday, 8 December with daily episodes airing 9.30pm Monday-Friday and 8pm on weekends.

This season’s 10 celebs, who will head to a remote part of Australia to compete for title of King or Queen of the Jungle, include entrepreneur Duncan Bannatyne OBE, aristocrat and writer Lady Colin Campbell, British pop singer Tony Hadley and TV host Yvette Fielding.

The series leads into ITV’s holiday season broadcasting that includes a number of one-off Christmas specials as well as first and exclusive drama series.

Season one of six-part drama series Grantchester, starring James Norton and Robson Green, will air first and exclusive in Asia and the Middle East on Fridays from 18 December.

Season three of drama series, The Syndicate, starring Anthony Andrews (Brideshead Revisited), returns to ITV Choice first and exclusive on 9 December as part of the holiday season.

The channel will air two exclusive one-off Christmas Eve specials, the two-hour Murdoch Mysteries and one-hour entertainment game show Keep It In The Family Christmas Special.

The holiday programming culminates with game show Big Star’s Little Star Christmas Special featuring celebrity kids hosted by Stephen Mulhern. The one-time 60-minute broadcast will air first and exclusive in Asia and the Middle East within 24 hours of the U.K.

This article first appeared in ContentAsia eNewsletter 221, published on 16 November 2015