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Indonesia’s Vidio unveils less-is-more drama slate; fewer titles, higher budgets, more focus and differentiation in 2024, streamer says
11 March 2024
When Vidio premiered crime action series "Ratu Adil" two weeks ago, the Indonesian streaming platform kicked off its less-is-more original premium production era.
The new slate, unveiled at a Hollywood-style “House of Star-Studded Stories” showcase in Jakarta at the end of February, follows the quiet exit of Vidio managing director, Monika Rudijono, the arrival of new content boss Mark Francis, and a low-key/hi-impact rethink of the whole approach to streaming.
Vidio talks about launching more than 15 new original titles this year.
In numbers, this seems like a long way from the 40-something titles the company presented during a regional industry showcase in Singapore only a few years ago. In streaming years, it’s a lifetime.
Seven of the titles, including both new and returning series, were unveiled during the 2024 showcase.
Vidio CEO, Sutanto Hartono, said during the event that release strategies had been adjusted based on evolving consumer behaviour and engagement.
Hartono added that the new slate involved bolder storytelling and plot lines related to social issues facing Indonesia.
Although he didn’t talk about production budgets, part of Vidio’s strategy is higher spend/production values and differentiated story telling.
Vidio’s latest showcase caps almost 80 original series released since 2019.
Hartono said of the 77 titles released over the past five years, 51 titles (406 episodes) were released in 2022-2023.
Vidio closed 2023 with more than four million paid subscribers, making it Indonesia’s top SVOD platform.
“Vidio’s success in being able to beat the dominance of global and regional OTTs as the platform with the most subscribers in Indonesia has inspired us to provide… the best and highest quality shows,” Hartono said.
Among other things, this involves greater A-lister involvement in front and behind the camera, in addition to opening broader opportunities for local talent.
For instance, "Ratu Adil" offered Dian Sastrowardoyo ("Gadis Kretek", Netflix) her first crime-action role.
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When Vidio premiered crime action series "Ratu Adil" two weeks ago, the Indonesian streaming platform kicked off its less-is-more original premium production era.
The new slate, unveiled at a Hollywood-style “House of Star-Studded Stories” showcase in Jakarta at the end of February, follows the quiet exit of Vidio managing director, Monika Rudijono, the arrival of new content boss Mark Francis, and a low-key/hi-impact rethink of the whole approach to streaming.
Vidio talks about launching more than 15 new original titles this year.
In numbers, this seems like a long way from the 40-something titles the company presented during a regional industry showcase in Singapore only a few years ago. In streaming years, it’s a lifetime.
Seven of the titles, including both new and returning series, were unveiled during the 2024 showcase.
Vidio CEO, Sutanto Hartono, said during the event that release strategies had been adjusted based on evolving consumer behaviour and engagement.
Hartono added that the new slate involved bolder storytelling and plot lines related to social issues facing Indonesia.
Although he didn’t talk about production budgets, part of Vidio’s strategy is higher spend/production values and differentiated story telling.
Vidio’s latest showcase caps almost 80 original series released since 2019.
Hartono said of the 77 titles released over the past five years, 51 titles (406 episodes) were released in 2022-2023.
Vidio closed 2023 with more than four million paid subscribers, making it Indonesia’s top SVOD platform.
“Vidio’s success in being able to beat the dominance of global and regional OTTs as the platform with the most subscribers in Indonesia has inspired us to provide… the best and highest quality shows,” Hartono said.
Among other things, this involves greater A-lister involvement in front and behind the camera, in addition to opening broader opportunities for local talent.
For instance, "Ratu Adil" offered Dian Sastrowardoyo ("Gadis Kretek", Netflix) her first crime-action role.
“I’ve been waiting for this kind of opportunity, a break away from the higly emotional drama I’ve been doing,” she says.
Excerpts from ContentAsia magazine, published in April for MIP TV 2024 (8-10 April).
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