Ferdinand Habsburg’s Da Vinci Media has tied up with Indian TV veterans Raghav Bahl and Ritu Kapur’s digital platform, The Quint, to launch a joint venture edutainment television channel for India.

The deal gives the Da Vinci Learning Channel, which targets six- to 12-year olds and their parents, its first full-channel TV presence in India, with added reach via digital/multimedia.

The channel’s launch date has not yet been announced.

Da Vinci’s presence in India so far has been limited to programming blocks and on-demand offerings.

Habsburg said the venture would enable Da Vinci Learning to “effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with leading media platforms and advertisers”.

The new India joint venture comes less than two months after Da Vinci Media joined forces with David Haslingden’s ZooMoo in a global alliance aimed to grow the educational video space.

The deal, which combines sales, distribution, programming and marketing resources, covers Europe, Asia Pacific, the Middle East, Africa and Latin America.

The two companies said they would also be pooling resources to develop and publish new educational apps “to facilitate fun learning within families”.