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GMA, now TV/CSL tie up on Pinoy OTT platform for Hong Kong
16 November 2015
Philippines’ free-TV broadcast network GMA is expanding its Hong Kong footprint in a mobile deal that puts its new app on PCCW’s now TV OTT platform as well as on telco CSL.
Philippines’ free-TV broadcast network GMA is expanding its Hong Kong footprint in a mobile deal that puts its new app on PCCW’s now TV OTT platform as well as on telco CSL.
The now Pinoy TV app, developed by now TV, is scheduled to be available on CSL mobile before the end of the year.
now TV rolled out the app on its OTT platform on 19 October.
The app’s subscription tier will be available via pre-paid cards for HK$48/US$6 a month.
Other markets are being explored as GMA looks at additional ways to reach Philippines’ nationals living abroad, says Joseph T. Francia, GMA first vice president and head of international operations.
“We intend to roll this out in other markets, specifically where we have substantial unserved or underserved segments of our target subscribers in the Asia Pacific, MENA and Europe,” Francia says.
Hong Kong is home to about 200,000 Filipinos, most of whom have some access to broadband/wifi.
Francia says GMA currently reaches about 10% of Filipinas in Hong Kong via traditional channels. “We want to reach the other 90%,” Francia says.
In addition to access to the GMA Pinoy TV channel, the app offers 16 hours of catch-up video on demand a month.
now TV carries three GMA-branded linear channels – GMA Pinoy TV, GMA Life TV and GMA News TV International – on its pay-TV service and has just launched its own OTT platform.
“The launch of this new now Pinoy TV app further demonstrates our commitment to providing even more flexible content access for Hong Kong’s Pinoy community,” says Loke Kheng Tham, PCCW’s executive vice president of pay TV.
The now Pinoy TV app is available for Android and iOS users.
The app offers access to GMA Pinoy TV shows such as Beautiful Strangers, My Faithful Husband, The Half Sisters, CelebriTV, Wowowin, Sunday PinaSaya and Eat Bulaga, along with flagship news programme 24 Oras, late night newscast Saksi, and hourly news bulletins through Flash Repo...
Philippines’ free-TV broadcast network GMA is expanding its Hong Kong footprint in a mobile deal that puts its new app on PCCW’s now TV OTT platform as well as on telco CSL.
Philippines’ free-TV broadcast network GMA is expanding its Hong Kong footprint in a mobile deal that puts its new app on PCCW’s now TV OTT platform as well as on telco CSL.
The now Pinoy TV app, developed by now TV, is scheduled to be available on CSL mobile before the end of the year.
now TV rolled out the app on its OTT platform on 19 October.
The app’s subscription tier will be available via pre-paid cards for HK$48/US$6 a month.
Other markets are being explored as GMA looks at additional ways to reach Philippines’ nationals living abroad, says Joseph T. Francia, GMA first vice president and head of international operations.
“We intend to roll this out in other markets, specifically where we have substantial unserved or underserved segments of our target subscribers in the Asia Pacific, MENA and Europe,” Francia says.
Hong Kong is home to about 200,000 Filipinos, most of whom have some access to broadband/wifi.
Francia says GMA currently reaches about 10% of Filipinas in Hong Kong via traditional channels. “We want to reach the other 90%,” Francia says.
In addition to access to the GMA Pinoy TV channel, the app offers 16 hours of catch-up video on demand a month.
now TV carries three GMA-branded linear channels – GMA Pinoy TV, GMA Life TV and GMA News TV International – on its pay-TV service and has just launched its own OTT platform.
“The launch of this new now Pinoy TV app further demonstrates our commitment to providing even more flexible content access for Hong Kong’s Pinoy community,” says Loke Kheng Tham, PCCW’s executive vice president of pay TV.
The now Pinoy TV app is available for Android and iOS users.
The app offers access to GMA Pinoy TV shows such as Beautiful Strangers, My Faithful Husband, The Half Sisters, CelebriTV, Wowowin, Sunday PinaSaya and Eat Bulaga, along with flagship news programme 24 Oras, late night newscast Saksi, and hourly news bulletins through Flash Report.
This article first appeared in ContentAsia eNewsletter 221, published on 16 November 2015
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