3 November 2014: At the beginning of this year, we launched a series of profiles and interviews with online/over-the-top (OTT) platforms in Asia – one in every issue of ContentAsia's pdf newsletter until they were all covered. How many were there across Asia? Seven? Eight? A dozen maybe? We actually had no idea. How many would fall over before the ink was dry on the story? We had no idea on this one either (it turns out that none of them have, at least not yet). 21 platforms later we're still going, and then going some more. Many of the new platforms belong to wellknown players – Astro On The Go from Malaysia's biggest pay-TV platform Astro; Tonton from Malaysia’s dominant free-TV broadcaster Media Prima; Toggle from Singapore monopoly free-TV broadcaster MediaCorp; TrueVisions Anywhere from Thai platform True- Visions; StarHub TV Anywhere by Singapore's biggest cable player StarHub; iWant TV from multi-platform operator ABS-CBN in the Philippines; Solar Entertainment’s Blink in the Philippines; VTV Plus from Vietnam Television Cable Corporation and tech partner Medianet Corporation, among others.Some are new brands making a play for audiences who are not getting what they want on legitimate platforms elsewhere for whatever reason. Crunchyroll (Japanese anime, Asian content), Spuul (Indian content to global, combo free/ad supported and subscription), and YuppTV (Indian content to multi-screens), among others. And then there are the mainland Chinese platforms – Youku Tudou, Sohu, Tencent – which are vibrant and fabulous and serving between 600 million and 700 million internet users with everything from domestic drama to Gotham, The Strain, Marvel's Agents of S.H.I.E.L.D., Homeland, How to Get Away With Murder, Outlander, Criminal Minds, Z Nation, The Goldbergs and Modern Family, to name a few.There's more, much much more. Research company Media Partners Asia (MPA) stresses that Asia's OTT battlefield is still at an early stage. Key developments in 2015 include platform rollouts in four Asia markets by Singapore telco SingTel as well as a new direct-to consumer service in India from Star India. In Hong Kong, Korea and Taiwan, local providers of Korean and Chinese entertainment content are on the hunt for partnerships with pay-TV and broadband operators to develop in-country OTT platforms, MPA notes, adding that the new platforms are likely to be rolled out next year as these joint ventures are firmed up.China too is on a roll and the love will be spread wide despite regulations that will limit foreign content to 30% of online slates and the spectre of more official interference as mainland powers attempt to reign in online freedoms. The new rules kick in in April 2014. Sohu Inc boss Charles Zhang, who currently serves three billion video views a day, says he isn't worried in the slightest, not least because everywhere he looks he's seeing growth, expansion, solutions to problems and opportunity."We are serving three billion video views a day and there is an explosion of paid content. China’s 700 million internet users are really eager to see great content“. Charles Zhang, Founder, Chairman, CEO, Sohu Inc.Few in the content world are complaining. As CBS Television Studios' president David Stapf said during Mipcom in October, "for us, the more platforms out there the better". Absolutely.