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How Do I Look? Asia’s season two host, Jeannie Mai, has been trailing around Singapore for the past few days with/after new-born social media celebrity – the tell-it-like-she-sees-it Mama Mai.
Mama Mai has already told FremantleMedia Asia’s director of creative content, Glenn Sims that he has long-life earlobes, she’s played a can-u-see-what-I-see game in Arab Street with her 24,000+ Instagram fans (that’s since she joined on Mother’s Day this year); she’s kicked up a flurry of explanation on why Singapore’s construction workers may be sleeping on the backs of moving flat-bed trucks; she’s learned something about Singapore values (“I love when I learned new thing!! I smart I very pretty but when I learn I become a lot beautiful”).
So far, 10 of her 17 Instagram posts are from Singapore and she has 24,300 followers.
In short, she’s a rockstar. Who. Needs. Her. Own show.
Meanwhile, on the set of the make-over show for NBCUniversal’s Diva, eight style-challenged participants from, among other countries, Singapore, Malaysia, Philippines and Indonesia, are getting the Jeannie Mai treatment from the Vietnamese American host of the original U.S. series, How Do I Look?.
Eight one-hour episodes are being produced by FremantleMedia Asia for broadcast across Asia some time in August.
Season two of How Do I Look? Asia is one of 210 formats on air or commissioned since the beginning of the year, according to ContentAsia’s latest Formats Outlook update for May 2016.
Vietnam continues to be Asia’s most active formats market, leading with 51 titles (up from 46 at end March 2016), followedby China with 33 (up from 28 in Q1) and Thailand with 27 (up from 26 in Q1).
In dollar terms, China continues to be by far the biggest market, with production budgets that dwarf anything in the rest of the region. Star China Media’s The Voice of China season four, for instance, had a production budget north of RMB100 million/US$16 million. Season five and its doppelganger – the result of a vicious battle between rights holder Talpa and former partner Star China Media – significantly increases spend around song shows.
Vietnam’s ...
How Do I Look? Asia’s season two host, Jeannie Mai, has been trailing around Singapore for the past few days with/after new-born social media celebrity – the tell-it-like-she-sees-it Mama Mai.
Mama Mai has already told FremantleMedia Asia’s director of creative content, Glenn Sims that he has long-life earlobes, she’s played a can-u-see-what-I-see game in Arab Street with her 24,000+ Instagram fans (that’s since she joined on Mother’s Day this year); she’s kicked up a flurry of explanation on why Singapore’s construction workers may be sleeping on the backs of moving flat-bed trucks; she’s learned something about Singapore values (“I love when I learned new thing!! I smart I very pretty but when I learn I become a lot beautiful”).
So far, 10 of her 17 Instagram posts are from Singapore and she has 24,300 followers.
In short, she’s a rockstar. Who. Needs. Her. Own show.
Meanwhile, on the set of the make-over show for NBCUniversal’s Diva, eight style-challenged participants from, among other countries, Singapore, Malaysia, Philippines and Indonesia, are getting the Jeannie Mai treatment from the Vietnamese American host of the original U.S. series, How Do I Look?.
Eight one-hour episodes are being produced by FremantleMedia Asia for broadcast across Asia some time in August.
Season two of How Do I Look? Asia is one of 210 formats on air or commissioned since the beginning of the year, according to ContentAsia’s latest Formats Outlook update for May 2016.
Vietnam continues to be Asia’s most active formats market, leading with 51 titles (up from 46 at end March 2016), followedby China with 33 (up from 28 in Q1) and Thailand with 27 (up from 26 in Q1).
In dollar terms, China continues to be by far the biggest market, with production budgets that dwarf anything in the rest of the region. Star China Media’s The Voice of China season four, for instance, had a production budget north of RMB100 million/US$16 million. Season five and its doppelganger – the result of a vicious battle between rights holder Talpa and former partner Star China Media – significantly increases spend around song shows.
Vietnam’s position at the top of the volume list is not a surprise. The country has been a formats driver for years. 2016 kicked off with everything from the 10th season of Deal or No Deal Vietnam to season seven of Vietnam’s Next Top Model.
FremantleMedia Asia and Endemol Shine Group Asia are clear leaders in the region, separated by 30+ titles from their closest rival. Endemol Shine has 55 titles on air/commissioned this year, including the first Hunted China. Hunted is one of five titles on Endemol Shine’s China slate. FremantleMedia lists 44 across the region, including four in China.
Both companies are in the cross hairs on returns of two of the three biggest regional formats last year – Asia’s Got Talent (FremantleMedia for Sony Pictures Networks Asia’s AXN) and MasterChef Asia (Endemol Shine for A+E Networks Asia’s Lifetime). No announcements on either had been made by 16 May.
The third big format – Asia’s Next Top Model season four – premiered in March on Fox Networks Group’s (FNG) StarWorld. FremantleMedia Asia produced season four. Season five is widely expected to go to FremantleMedia Asia too, breaking the pattern of switching production houses every season. FNG has not yet confirmed a fifth season.
FNG isn’t alone in switching production houses. How Do I Look? Asia shifts from NBCUni-backed Matchbox Pictures to FremantleMedia Asia for season two. Reasons for the switch haven’t been given. NBCUni hasn’t disclosed the budget, but it’s said to be less than US$1 million.
In the same spend-band is Scripps Networks Interactive Asia’s House Hunters Asia, which premieres on HGTV Asia on 22 May at 6pm, marking the year-old channel’s entry into original production.
House Hunters Asia comes on the back of regional ratings successes for Scripps’ originals, including Papa’s Kitchen, a co-pro with Japan’s Fuji TV, and season two of Family Kitchen with Sherson. Nielsen/Kantar ratings provided by Scripps show Family Kitchen with Sherson lifting the slot’s average viewership by up to 81% in Singapore in some weeks and topping English-language pay-TV charts (ex kids & movies) for the 9pm slot in Malaysia.
Published on ContentAsia's eNewsletter on 16 May 2016