How will you mark the occasion?
We are celebrating in various ways. First of all, we are premiering Asia Documentary Awards in the categories of ocean documentary and co-production. We are also planning to give special recognition to a past attendee or company who has contributed most to BCM for the past 10 years. BCM Global Pitching will provide an opportunity for producers and investment companies to meet; this year, we are expanding pitching to overseas producers and investors.
What do you think is BCM’s biggest achievement?
We have had remarkable growth in terms of export of Korean content as well as sales deal concluded at our market. BCM 2015 had record attendance in total of 1,325 buyers and sellers participating from 554 companies from 45 countries. We continue to endeavor to be the hub of the media industry.
What has been the biggest challenge for BCM?
We have supported market attendees with, among other benefits, complimentary booths until 2014 in order to enhance and help grow the market. We were concerned about charging for booths at a time when the worldwide economy was on a downturn along with government expenditure budget cuts, changes to China’s regulations about foreign drama acquisitions, and political tensions between Japan and Korea. Despite this, BCM 2015 turned out to be a success. The total deals resulted for year 2015 showed the best figure growth of 23% compared to transactions in 2014.
How much bigger is the show this year than in the first year?
The first Busan Contents Market was held in 2007. We started out holding the market at the Haeundae Grand Hotel with participation from 230 companies from 18 countries. This increased every year. Last year, at the Busan Exhibition and Conventionl Centre (Bexco), there were more than 550 companies from over 45 countries participating. Every year we have tried hard to increase value and convenience, and to support small media companies. We also concentrate on creating a place for meetings between producers and investors and, in addition, offer various seminars and...
How will you mark the occasion?
We are celebrating in various ways. First of all, we are premiering Asia Documentary Awards in the categories of ocean documentary and co-production. We are also planning to give special recognition to a past attendee or company who has contributed most to BCM for the past 10 years. BCM Global Pitching will provide an opportunity for producers and investment companies to meet; this year, we are expanding pitching to overseas producers and investors.
What do you think is BCM’s biggest achievement?
We have had remarkable growth in terms of export of Korean content as well as sales deal concluded at our market. BCM 2015 had record attendance in total of 1,325 buyers and sellers participating from 554 companies from 45 countries. We continue to endeavor to be the hub of the media industry.
What has been the biggest challenge for BCM?
We have supported market attendees with, among other benefits, complimentary booths until 2014 in order to enhance and help grow the market. We were concerned about charging for booths at a time when the worldwide economy was on a downturn along with government expenditure budget cuts, changes to China’s regulations about foreign drama acquisitions, and political tensions between Japan and Korea. Despite this, BCM 2015 turned out to be a success. The total deals resulted for year 2015 showed the best figure growth of 23% compared to transactions in 2014.
How much bigger is the show this year than in the first year?
The first Busan Contents Market was held in 2007. We started out holding the market at the Haeundae Grand Hotel with participation from 230 companies from 18 countries. This increased every year. Last year, at the Busan Exhibition and Conventionl Centre (Bexco), there were more than 550 companies from over 45 countries participating. Every year we have tried hard to increase value and convenience, and to support small media companies. We also concentrate on creating a place for meetings between producers and investors and, in addition, offer various seminars and forums for the development of Asian content. We will not stop in making every single effort to be a remarkable market for all the world.
How would you like the market to develop in the next three years?
The Asia Documentary Awards is being introduced for the first time this year, with a focus on Busan’s marine city life. We aim to be a global market with the characteristics of both Busan and Korea. To further activate both offline and online markets, we will continue to invite experts to participate in high-quality programmes, such as the Mip Academy with Reed Midem. We are also developing strategic marketing plans to drive content participation from Southeast Asia, and will strive to be at the centre of the content markets in Japan, China and Asia as well as around the world.
Published on 21 March 2016