Global viewing of Asian content on Netflix’s weekly non-English TV top 10 could reach 4.1 billion hours this year – accounting for 53% of all non-English-language TV viewing on the streaming platform’s top 10 from January to December 2024, according to ContentAsia’s estimates based on Netflix’s published weekly rankings.

Non-English viewing hours for the 34 weeks between 1 April 2024 and 17 November totalled 5 billion; 2.7 billion of these were Asian titles, led by Korea and Japan.

The percentage of Asian titles on the global top 10 ranged from 19% to 80%, with an average of 53%.

Non-English TV viewing peaked at 240 million hours in April, driven by Studio Dragon’s Korean drama "Queen of Tears", which spent 15 weeks on the global non-English Top 10 but only one week at #1.
 

▶ Published in ContentAsia December 2024 Magazine