Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 150,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

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Lotus Grandeur, 20th Floor,
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Extension, Mumbai – 400053
Maharashtra, India

Trends & Outlook 2023
"The rising demand from streaming services for originals is even higher. The need to remain relevant in their local language, which in turn will increase engagement and add viewers. Game shows are just as popular, but we are receiving more requests from clients to accommodate brand-led ideas since the marketers want more for their buck and their exposure is beyond standard linear or streaming. They are aggressively pushing for more product integrations, customised promotions, meet & greet, contests and quizzes on social media such us YouTube, Facebook, Instagram, etc. More AVOD deals and the growing popularity of FAST channels. We see this trend continuing in valuedriven and price sensitive territories in Asia. We are confident that the AVOD business will continue to thrive.” Rashmi Bajpai, EVP Asia

Asia Focus in 2023
"We must adapt to the changing landscape. The recent mergers and acquisitions amongst major studios have reduced the size of the market. This year will indicate what that means for content distributors as the larger studios will explore their own IP and we will need to re-evaluate our priorities. Given this consolidation, we need to focus on every opportunity – big or small - to make up the volume. For us this could be territories like South Korea where we licensed Lego Masters or a smaller territory like Mongolia where our format Killer Karaoke will be hitting the floors. We lead the way on local language versions such as Big Brother India which is produced in six languages, Survivor India which was made in Tamil. With finished tapes suffering at the hands of local original offering, we will concentrate on format sales, especially scripted formats e.g. the third season of Arya will release in India which is an adaptation of our drama, Penoza.” Rashmi Bajpai, EVP Asia