Carey to drive iflix content agenda, Bridges shifts to partnerships

SVOD platform iflix went public today with its latest heavyweight hire, Sean Carey, as group chief content officer.

The new content structure shifts former chief content officer, James Bridges, to a role as global head of content partnerships, reporting to Carey.

Carey was most recently vice president, global television, at Netflix, and was previously with Sony Corp/Sony Pictures Entertainment.

All eyes are now on how Carey organises – or reorganises – iflix’s Hollywood and Asian content acquisitions and presentation, and how he integrates iflix original productions into the service.

There’s also some speculation that iflix may be looking at introducing linear channels into the mix.

Carey’s appointment coincides with iflix’s launch in Myanmar. Rates in Myanmar are MMK 3,000/US$2.20 a month, or MMK 30,000/US$22 a year.

The platform is now available in 10 emerging markets and has had more than 5 billion minutes streamed since launching in Malaysia and the Philippines in mid-2015.

Today’s announcements come less than a week after the Malaysia-based streaming platform announced its new US$90-million funding round and a few months after iflix hired Disney’s international tech head, Emmanuel Frenehard. Frenehard joined iflix in January 2017