Feature

Shop sharp

Drama, movies, animation and formats rule buyers’ shopping list for 2019, according to ContentAsia’s latest Buyer Poll. 72% of the buyers listed drama as their top priority, followed by movies at 56%. Animation and formats came in third, with 44% of attention from a sample of buyers from linear terrestrial channels, digital terrestrial services, production houses, distributors, pay-TV platforms and streaming/SVOD services. Kids, lifestyle and travel programming were not far behind; 40% of the buyers who responded have these genres of their lists. Online rights are – not surprisingly – part of most conversations, along with various on-demand rights. The snap poll was conducted across a range of channels and platforms across nine countries (Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand) between 7 November and 16 November this year.

Types of content buyers are acquiring for 2019:

Buyer Survey

 

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Published in Issue Seven of ContentAsia's in-print + online 2018 (December 2018)