Miao Mi

Miao Mi is the Mandarin edutainment channel created for pre-school kids.

Owned by / Company 

Celestial Tiger Entertainment (CTE) operates the largest bouquet of pan- Asian channels dedicated to Asian entertainment. CTE’s current channel brands: Celestial Movies, Celestial Classic Movies, Celestial Movies Pinoy, Celestial Movies 360, cHK, KIX, KIX 360, Miao Mi, Thrill and Thrill 360 cover the most popular entertainment genres in Asia. CTE also produces original content for its bouquet of channels.

Who's who 

Todd Miller
Chief Executive Officer
Ed Stansfield
Chief Financial Officer and Senior Vice President, Business Development
Ofanny Choi
Executive Vice President, TV Networks
Andy Chang
Senior Vice President, Advertising Sales, Marketing and Original Productions
Sylvia Noronha
General Counsel

Affiliate Sales Contacts
Annie Chan
Executive Director, Affiliate Sales
E: annie.chan@celestialtiger.com
Annie Lim
Executive Director, Affiliate Sales
E: annie.lim@celestialtiger.com

Programme Acquisition Contacts
Betty Tsui
Vice President, Programming, KIX & Thrill
E: betty.tsui@celestialtiger.com
Michelle Hui
Executive Director, Programming & Acquisitions
E: michelle.hui@celestialtiger.com
Janice Lam
Senior Manager, Programing & Acquisitions - Miao Mi
E: janice.lam@celestialtiger.com


Miao Mi acquires regional rights to high-quality edutainment programmes, targeted at pre-school children, from the leading children’s programme producers in Asia.

Target audience 

Miao Mi is made for kids 3-6.

Channel distribution in Asia 

Miao Mi is in multiple territories in Southeast Asia, including Indonesia and Singapore.


CTE has SVOD, catch-up and OTT services for all its channels. In addition, CTE has linear OTT services for CCM, cHK, KIX and Miao Mi.


Miao Mi carries around six minutes per hour of advertising.


Celestial Tiger Entertainment 
16/F, Kwun Tong Harbour Plaza, 
182 Wai Yip Street, Kwun Tong, 
Hong Kong 
T: +852 2239 6000 
W: www.celestialtiger.com 


1 January 2016