Miao Mi

Miao Mi is the Mandarin edutainment channel created for pre-school kids across Asia.

Owned by / Company 

Celestial Tiger Entertainment (CTE) operates the largest bouquet of pan-Asian channels dedicated to Asian entertainment. CTE’s current channel brands – Celestial Movies, CCM, cHK, Miao Mi, KIX and Thrill – cover the most popular entertainment genres in Asia. CTE also produces original content for its bouquet of channels.

Who's who 

Todd Miller
Chief Executive

Officer Ofanny Choi
Executive Vice President, TV Networks

Andy Chang
Senior Vice President, Advertising Sales, Marketing and Original Productions

Sylvia Noronha
General Counsel

Miao Mi acquires regional rights to high-quality edutainment programmes, targeting pre-school children, from the leading children’s programme producers in Asia.
Target audience 

Miao Mi is made for kids 3-6.

Local Production 
CTE launched a new animated original production, Write with Miao Mi, for its children’s channel Miao Mi. The show is produced in-house.
CTE has six core 24-hour pay-TV channel brands with 13 feeds, covering 18 territo- ries. Celestial Movies, cHK, Miao Mi and KIX are available in HD. All channels are localised through subtitling or dubbing.
Channel distribution in Asia 

Miao Mi is in Indonesia, Malaysia, Singapore and Thailand. Miao Mi is also available in the U.S. and Canada.


CTE has SVOD, catch-up and OTT services for all its channels.

Affiliate marketing 

Annie Chan 
Executive Director, Affiliate Sales
E: annie.chan@celestialtiger.com

Annie Lim

Executive Director, Affiliate Sales
E: annie.lim@celestialtiger.com

Programme Acquisition Contacts
Betty Tsui
Vice President, Programming, KIX & Thrill
E: betty.tsui@celestialtiger.com

Michelle Hui
Executive Director, Programming & Acquisitions
E: michelle.hui@celestialtiger.com

Janice Lam
Senior Manager, Programing & Acquisitions - Miao Mi
E: janice.lam@celestialtiger.com


Each channel carries around six minutes per hour of advertising.


Celestial Tiger Entertainment
16/F, Kwun Tong Harbour Plaza,
182 Wai Yip Street, Kwun Tong,
Hong Kong


T: +852 2239 6000
 W: www.celestialtiger.com


1 May 2018