ITV Choice

Brought to you by Britain’s most popular commercial broadcaster, ITV Choice is packed full of programming for English-speaking adults who want to indulge in quality TV. Available throughoutAsia, the Middle East and Africa, reaching over 100 countries and territories. Award-winning dramas, brilliant gameshows, star-filled entertainment and inspiring documentaries, all brought to you by famous faces from Britain and around the world. ITV Choice – Your Choice for Big British Entertainment

Who's who 

Katherine Wen
Channel Director

Asif Ali
Channel Distribution Manager

Victoria Little
Partnership Marketing Manager

Sophia Yuen
Programming Manager

Eugenie Fung
Creative Manager


ITV Choice broadcasts high-quality drama and entertainment from Britain, including award-winning dramas, brilliant gameshows, star-filled entertainment, inspiring documentaries and Britain’s most beloved soaps. Over 95% of content is first run, and airs less than six months after the U.K. premiere. Soaps air within 24-48 hours of the U.K. broadcast. The aim is to air tentpole dramas and other key titles within seven days of the U.K., and much sooner whenever possible.

Target audience 

ITV Choice appeals to 35+ English-speaking adults who want to indulge in quality TV. The channel primarily at-tracts audiences who appreciate quality drama and entertainment alongside those who are interested in British culture.

Local Production 

ITV Choice’s focus is on choosing the best high-quality and popular British drama and entertainment programmes. ITV Choice is part of the same company as ITV Studios Global Entertainment, the U.K.’s largest independent production and distribution company, which sells over 40,000 hours of high-quality television around the globe, and in recent years has co-produced popular formats in Korea and Vietnam like Big Star and Little Star and Popstar to Operastar.


Pan-regional HD feed across Asia and the Middle East, down-converted to SD when required. The channel provides subtitling in traditional Chinese in Taiwan and Thai for Thailand.

Channel distribution in Asia 

The channel is available throughoutAsia, Middle East, Africa and cruise ships globally on DTH, cable, IPTV and mobile – reaching over 10 million households across 100 countries and territories.


ITV Choice and other ITV programmes are available on demand, both SVOD and TVOD. ITV Choice has a branded service with up to 500 hours of programming a year available in multiple markets across Asia and the Middle East.

Affiliate marketing 

Asif Ali

The single most important influence on Asia’s TV industry in the next 12 months will be...

"Consumers will continue to have more power and choice than ever before – so brand and content owners need to engage directly with viewers and create fan bases who have the power to be their greatest advocates.

Katherine Wen, Channel Director

Advertising Sales 

ITV Choice

Head Office
The London Television Centre
Upper Ground, SE1 9LT

Asian HQ
Rooms 517-520, 5th Floor
Sun Hung Kai Centre, 30 Harbour Rd
Wan Chai
Hong Kong


Head Office
T: +44 0 20 7157 3000

Asian HQ
T: +852 2511 9700
 F: +852 2511 9797


1 January 2017