HITS

HITS is a basic tier channel that brings the greatest TV ever created – all in one place. Watch all-time favourite shows in never seen before HD quality. Reconnect with iconic stories and characters every weekday at the same time, same place – HITS

Who's who 

Avi Himatsinghani
CEO
E: avi@rewindnetworks.com
T: +65 6635 3983

Sandie Lee
VP and Channel Head
E: sandie@rewindnetworks.com
T: +65 6635 3981

Yvonne Phoo
Manager – Marketing & Digital Media
E: yvonne.phoo@gmail.com
T: +65 6635 398

Content 

HITS acquires basic-tier pay-TV rights for the region on an exclusive basis. The successful programming strategy has remained consistent from day one: stripped on weekdays for daily viewing and stacked on weekends for binge viewing

Target audience 

HITS targets a broad demographic group of 25-65 year olds. Some shows such as Home Improvement, The Nanny, Family Ties and Diff’rent Strokes are also great for family viewing with younger children

Television 

HITS is a single channel HD feed, which can be down-converted to SD where necessary. HITS is aired in English, and subtitled offerings in traditional Chinese, simplified Chinese, Bahasa Indonesia, Bahasa Malaysia and Thai.

The key markets HITS is in include Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Taiwan, the Philippines and Vietnam. Smaller markets such as Brunei, Myanmar, Cambodia, Laos and Macau are also part of HITS’ footprint

Channel distribution in Asia 

As of the end of 2016, HITS was in over eight million basic pay-TV homes across Asia. HITS is on Astro in Malaysia, StarHub and Singtel in Singapore, Indovision in Indonesia, Cignal and SKYcable in the Philippines, nowTV and LeTV in Hong Kong and CNS in Taiwan. HITS continues an aggressive roll out into other markets and platforms in the region.

Mobile/wireless/broadband/online 

HITS Replay is offered as a catch-up on demand service for subscribers of the lin-ear HITS channel.

HITS and HITS Replay are available to authenticated subscribers of the linear channel as a TV Everywhere service on authorised devices. The HITS app can also be downloaded from iTunes and Google Play.

The linear HITS service is available for simulcast stream-ing both on authenticated as well as on standalone OTT services.

Advertising/sponsorship 

A part of HITS’ airtime is available and sold locally by the relevant pay-TV operators. The balance of airtime is used for channel promotions, regional advertising and marketing partnerships.

The single most important influence on Asia’s TV industry in the next 12 months will be...

"The key driver will be the industry’s ability to deliver value to the subscriber through power of curation and simplicity of proposition. Bundled all in one linear, live and on-demand services delivered via traditional set-top box and OTT, multi-screen and relevant user interfaces will be critical. Introduction of skinny entry-level packages with must-have content will fight churn, while simple buy-through into compelling premium services will drive ARPU."

Avi Himatsinghani CEO

Advertising Sales 

Sabrina Mimouni Manager – Revenue & Partnerships
 E: Sabrina@rewindnetworks.com
T: +65 98650763

Address 

Rewind Networks Pte. Ltd.
21 Media Circle #06-05
Infinite Studios
Singapore 138462

Contact 

T: +65 66353988
E: info@rewindnetworks.com
Facebook: HITSTV
Twitter: HitsAsia

Date 

1 January 2017