Comedy Central Asia

Comedy Central is the biggest 24-hour comedy network. In Asia, it encompasses a variety of comedy genres for Asian viewers, featuring award-winning original and acquired content, and showcasing Asian comedy and comedic talent.

Owned by / Company 

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET Networks, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Visit www.viacom.com.

Who's who 

Mark Whitehead
President and Managing Director, Asia Pacific
E: mark.whitehead@vimn.com

Tan Chee Kiat
Senior Vice President and Chief Operating Officer, Asia Pacific
E: tan.cheekiat@vimn.com

Ben Richardson
Senior Vice President and General Manager, Australia and New Zealand
E: ben.richardson@vimn.com

Pierre Cheung
Senior Vice President and General Manager, Greater China
E: pierre.cheung@vimn.com

Susumu Imata
Senior Vice President and General Manager, Japan
E: susumu.imata@vimn.com

Paras Sharma
Senior Vice President and General Manager, Southeast Asia
E: paras.sharma@vimn.com

Amit Arora
Vice President, Strategy and Business Development, Asia Pacific
E: amit.arora@vimn.com

Target audience 

18 to 45 years old

Local Production 

VIMN produces music and lifestyle shows, award shows and local productions from events like MTV Music Evolution Manila for global, regional or local telecast. MTV music video dance-along show, OK Danceoke, and MTV regional monthly artist special, MTV ASIA SPOTLIGHT, was produced out of Singapore and Asia respec- tively. In August 2017, Comedy Central’s original series, Comedy Central Stand-up, Asia!, produced in collaboration with LOL Events, premiered its second season. In October 2017, Nickelodeon International greenlit Sharkdog, its first animated short- form series from Asia. Sharkdog premieres in 2018.

Television 

MTV Asia, MTV LIVE HD, MTV China, Nickelodeon, Nick Jr., Comedy Central Asia, Paramount Channel, BET, VH1, Colors, Rishtey local and JV/ partnership feeds.

Channel distribution in Asia 

In Asia, VIMN operates 37 television feeds across 46 markets, reaching over 762 million households across cable, DTH, IPTV, mobile and internet platforms

Mobile/wireless/broadband/online 

On-demand content (MTV, Nickelodeon, Nick Jr., Comedy Central) is widely avail- able across Asia through authenticated Catch Up VOD and SVOD with various affiliate partners. VIMN also works with digital video platforms to offer viewers their favourite shows whenever, wherever they want. Viacom has launched Viacom Play Plex, a suite of mobile TV apps offering VOD access to the best content from all its international TV brands. BET PLAY was launched internationally in June 2016. In Asia, Nickelodeon Play app was first launched in Singapore in 2016 through col- laborating with Singtel. Most recently in 2017, Viacom partnered with Telkomsel to launch Nickelodeon Play in Indonesia.

Affiliate marketing 

Asif Alif
Director, Affiliate Sales, Southeast Asia
E: asif.ali@vimn.com

The single most important influence on Asia’s TV industry in the next 12 months will be... "Technology is driving more consumer choice than ever before. However, creating great content still needs to be the focus in everything we do – it’s going to be about creating the content that people most want to watch and share with others.” Mark Whitehead, President & Managing Director, Asia Pacific

 

Advertising Sales 

Peter Giakoumelos
Vice President of Advertising Sales, Southeast Asia
E: peter.giakoumelos@vimn.com

Address 

Viacom International Media Networks
151 Lorong Chuan
#03-08, New Tech Park (Lobby H)
Singapore 556741

Contact 

T: +65 6221 8166
W: www.mtvasia.com
www.nick-asia.com
www.b2b.viacom.com

Date 

1 April 2018