BET PLAY was launched internationally in June 2016
Owned by / Company 

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET Networks, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Visit

Who's who 

Mark Whitehead
President and Managing Director, Asia Pacific

Tan Chee Kiat
Senior Vice President and Chief Operating Officer, Asia Pacific

Ben Richardson
Senior Vice President and General Manager, Australia and New Zealand

Pierre Cheung
Senior Vice President and General Manager, Greater China

Susumu Imata
Senior Vice President and General Manager, Japan

Paras Sharma
Senior Vice President and General Manager, Southeast Asia

Amit Arora
Vice President, Strategy and Business Development, Asia Pacific

Target audience 

18 to 45 years old

On-demand content (MTV, Nickelodeon, Nick Jr., Comedy Central) is widely avail- able across Asia through authenticated Catch Up VOD and SVOD with various affiliate partners. VIMN also works with digital video platforms to offer viewers their favourite shows whenever, wherever they want. Viacom has launched Viacom Play Plex, a suite of mobile TV apps offering VOD access to the best content from all its international TV brands. BET PLAY was launched internationally in June 2016. In Asia, Nickelodeon Play app was first launched in Singapore in 2016 through col- laborating with Singtel. Most recently in 2017, Viacom partnered with Telkomsel to launch Nickelodeon Play in Indonesia.
Affiliate marketing 

Asif Alif
Director, Affiliate Sales, Southeast Asia

The single most important influence on Asia’s TV industry in the next 12 months will be... "Technology is driving more consumer choice than ever before. However, creating great content still needs to be the focus in everything we do – it’s going to be about creating the content that people most want to watch and share with others.” Mark Whitehead, President & Managing Director, Asia Pacific


Advertising Sales 

Peter Giakoumelos
Vice President of Advertising Sales, Southeast Asia


Viacom International Media Networks
151 Lorong Chuan
#03-08, New Tech Park (Lobby H)
Singapore 556741


T: +65 6221 8166


1 May 2018