Asian Food Channel

Owned by / Company 

Scripps Networks Interactive Asia-Pacific is a leading developer of lifestyle content for television, the Internet and emerging platforms. Its portfolio includes Asian Food Channel (AFC), Food Network (FN), HGTV and Travel Channel (TC). AFC pays homage to the diversity of Asian food culture, FN showcases world cuisines through entertaining programme concepts, TC inspires people through the joy of travel, and HGTV entertains viewers with fresh ideas and authentic stories on how to find personal dream homes.

Who's who 

Carl Zuzarte
Senior Vice President, Programming & Production

Affiliate Sales Contact
Candice Chua
Vice President, Affiliate Sales

Programme Acquisition Contact
Alicia Lee
Manager, Acquisitions & Content Development

The channels acquire all rights and 80% of the content is first run and exclusive. Prime time is between 6pm to midnight on weekdays and 1pm onwards on week- ends. Strategy varies across each network; from maintaining key driver shows to an “always on the grid” throughout the year.
Target audience 

Adults between ages 25-54 with a secondary focus on women between ages 25-54

Local Production 

Creating original content is an integral part of our strategy to continue offering relevant and engaging programmes for audiences in Asia.
Cooking For Love S3 premiered in 2017 on AFC. Sarah Benjamin and Nik Michael Imran challenge each other to create affordable, delicious dishes for six new families based on their needs, wants and expectations. Production company: Double Vision
Martin Yan’s Asian Favorites S2 premiered in January 2018 on AFC. With over 35 years of experience, Chef Martin Yan shares tricks of the trade and insider knowledge on how to achieve great tasting local food. Production company: Wildsnapper TV
Family Kitchen with Sherson S4 premieres in June 2018 on AFC. Sherson Lian and his mom, Ann, share favourite family moments and dish up delicious blends of old and new cuisine. Production company: Wildsnapper TV


Asian Food Channel (AFC), Food Network (FN), Travel Channel (TC) and HGTV are available in select markets across the region with subtitles. AFC, FN, TC and HGTV are operated as HD channels.

Channel distribution in Asia 

Asian Food Channel is available in 12 countries: Brunei, Cambodia, Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Taiwan, Thailand and Vietnam.

Mobile/wireless/broadband/online is the online destination of choice for those who cook or want to cook Asia’s favorite recipes, aiming to entertain and educate visitors with high quality food content. Asian Food Channel, Food Network, Travel Channel and HGTV offer VOD content via various partner platforms throughout the region.


Asian Food Channel, Food Network, Travel Channel and HGTV provide advertising opportunities on both local and regional feeds.


Scripps Networks Interactive (Asia) Pte Ltd
3 Fusionopolis Way, #12-21
Symbiosis Tower,
Singapore 138633


T: +65 6835 8838


1 May 2018