ContentAsia
 

ContentAsia... “Just what you need whenever you want it”

ContentAsia is an Asia-based information resource designed for everyone in the entertainment industry who has ever said, “too much information”. Brought to you by a well-known team with unparalleled experience, reach and contacts across Asia, ContentAsia refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia-Pacific region. ContentAsia’s range of products – including electronic, print and online publications – are tailor-made to deliver just the information you need whenever you want it.

What does ContentAsia publish?
ContentAsia has five information platforms: ContentAsia... in print • electronic magazine ContentAsiaContentAsia Insider, a PDA-friendly subscription email news service • The Big List, an annual directory • and www.contentasia.tv, a website with breaking news headlines as well as a searchable news and feature database

ContentAsia... in print + multimedia
ContentAsia’s print+multimedia editions uniquely provide circulation of 8,000-9,000, combining pre-show, @show, mailed and post-show visibility and effectively reaching all content decision-makers in the region. Print copies are distributed to a targeted, hand-picked mailing list of content management executives. These include senior level acquisition executives, TV networks' programme and station management, channels/multichannel platforms, telcos' content divisions, other digital/new media players, media agencies, and key content houses. Print editions are also distributed at leading trade shows around the world.

ContentAsia e-mag
The fortnightly ContentAsia electronic magazine covers news in Asia, analysis, and topical interviews. The magazine, distributed in a PDF format, reaches 6,000 Asian executives across a broad spectrum of the media industry, including programme production, distribution and acquisition; funding and financing; digital media; broadcast promotion and design; scheduling; and media buying and selling. ContentAsia’s electronic magazine is fully advertiser supported.

ContentAsia Insider
ContentAsia Insider is a paid subscription news service delivered electronically twice a week and more frequently if necessary. Subscribers to premium news service, ContentAsia Insider, have access to the fully searchable news and feature online database. Subscribers are also able to access and search through the online version of annual directory, The Big List.

www.contentasia.tv
ContentAsia Insider is a paid subscription news service delivered electronically twice a week and more frequently if necessary. Subscribers to premium news service, ContentAsia Insider, have access to the fully searchable news and feature online database. Subscribers are also able to access and search through the online version of annual directory, The Big List.

ContentAsia’s The Big List
The only reference book of its kind in Asia, ContentAsia’s The Big List is the most comprehensive integrated directory available covering the entire content industry in Asia. Distributed to a targeted list of more than 4,500 industry executives, The Big List is designed to be a mainstay for companies and executives involved in creating, paying for, protecting and distributing content across the region. An online version of ContentAsia’s The Big List launched in 2007. 

Who does ContentAsia target?
Everyone involved in the business of on-screen content funding, creation, acquisition, advertising, media buying, and distribution across Asia. This includes senior management from free-TV channels • pay-TV channels • programme production • pay-TV platforms • mobile and wireless platforms • content production for mobile/3G/DMB and DVB-H • audience measurement and research • advertising • media buyers • government and regulatory agencies • companies involved in the technologies of creating, protecting and distributing content, including digital content to all devices.

Who is behind ContentAsia?
ContentAsia is published by Pencil Media Pte Ltd, a Singapore-based publishing company specialising in Asia’s media industry. Pencil Media’s flagship brand, launched in March 2006, is ContentAsia.

International
Associate Publisher and Vice President, International Development, Leah Gordon, runs ContentAsia’s international office in Los Angeles. Gordon brings 18 years of media experience to ContentAsia, including seven years with the Reed Business Information and Television Asia and related titles, and concurrent experience as North and Latin American Sales Agent with the Asia Television Forum/Asia Film Market. Prior to that, she focused on strategic business research in the television industry as Vice President for Bruskin/Goldring, and Executive Vice President for Myers Reports.

Asia
ContentAsia's market development and sales activities in Asia are managed by Masliana Masron, who joined ContentAsia in March 2007.

Strategy and Development
Jonathan Hallett joined ContentAsia’s Board on 1 January 2007, with responsibility for strategy and development. Hallett founded Television Asia and Asia Image in the 1990s and launched the Asian Television Awards as part of a thriving publishing business he subsequently sold, staying on as Publishing Director until the end of 2005. Hallett is also Managing Director of Partners in Media, which, among other projects, organises events such as the annual India Radio Forum and Awards and publishes the India Radio Bulletin and related titles. In addition, Hallett heads the Singapore-based operations of Promax/BDA Asia and Africa.

Editorial
ContentAsia
titles are edited by Janine Stein, who has covered the Asian television and media business for the past 20 years and the Southern African television industry for five years before that. Stein was most recently Editorial Director of Reed Business Information’s Television Asia and related titles in Singapore. Assistant editor Malena Amzah is responsible for research for all ContentAsia’s print and electronic titles. Both were part of ContentAsia’s founding team at the beginning of 2006.
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